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Over the years more than a dozen domestic and dozens of glasses chain glasses shop for comprehensive packaging and corporate image planning and design, and has accumulated rich experience. Phone: 400-066-8048 0371-56723889 0371-56719908 15333802875 QQ 2675534735 Yan managers how to make the goods on display highlight the optical chain stores coordination skills a lot of brand value chain of optical shops in the exhibition wanted to create customer experience, this is a good idea , but the specific place Shique seemed very messy and layering is not strong, which makes many customers choose the products confused and disoriented. Also, because the product more styles, materials vary widely, if not indeed difficult to focus and guide customers make up their minds. Thus, the chain of optical shops in the display to distinguish between product categories, styles, colors, etc., and in accordance with the overall positioning chain of optical stores. In addition, the products on display are inevitable rigid, thus increasing the number of human services can play better coordinated. For example, put a few of the current popular books, put a computer with Internet access, a cup of hot tea, several more cordial greetings are useful attempt. Auxiliary techniques chain of optical shops in the display of products, you can use some of the props on display or assistive devices to improve the sense of value of goods. For example, the use of light, golden fabric, crystal jewelry, fake flowers as an aid to increase the visual effect of the product, enhance product quality. Meanwhile, the distinctive counters, glasses shelves, posters and celebrity spokesperson also attract customers eye object that can be used. In addition, in place of the shop, the store's column, the counter can configure some appropriate language ads or services, increasing the number of product sales atmosphere techniques of various commodities will have so-called "minimum display quantity", display of goods less than once The number of extreme deterioration of its sales will be. Chain of optical shops are no exception, the number will become too crowded and messy, too little will seem very quiet, does not arouse the customer's desire to buy. Therefore, when considering the number of display to "the lowest amount on display," the premise of each product, the general eighty percent full can. Color techniques usually bright colors stimulate the desire to buy more. Meanwhile, the color also gives the product personality, so to produce the same difference between a commodity and comply with different consumers. Note that there can not destroy the visual arrangement of colors in, and neutral color with good color harmony effect. For example, consider the product in front of the dark series, brightly colored series of products on display at the rear; may also be seasonal, pop and new eye glasses in front of the rear of the display in general glasses. Employees of a chain of optical shops have made experiments. She put red, yellow, blue, green, brown and five colors of special glasses frame, on a counter. A few weeks later, she found the red frames most likely sales. And, of course, sold out after a red frame, frame color on the other four sales plummeted. She then turn the frame on two different counters, one red frames and more, another bunch of no red frames. After comparison and found that more than a red frame counter, counter sales than we do not have a red frame that six times higher. "Conspicuous" technique called "conspicuous display" which means the chain of optical shops to make the "most want to sell goods," easy to sell, try to set it in a prominent location and height, and this display can also be called an effective display . In the implementation of "conspicuous display" is for physical, psychological aspects, the effective performance of the method as follows: ① physical conspicuous display: utilize effective display range on display methods. This is one for the size and nature of the goods, placed them on display in a conspicuous height method. Currently the focus is to manufacture and easy to compare similar products. Specific emphasis is placed near the associated commodity goods, the use of a combination of improving its association effect. ② psychological prominent display: the changing expression, making the product itself look better and better, or use some display props or aids to improve the sense of value of goods. Direction skills is a priority direction of optical products on display. Because the direction of the merchandise on display like an old man's face, is the first impression to others. To choose the direction, to consider the following: to meet customer focus for the purchase of goods, commodities mostly side with the logo affixed to the product name, the other side is marked precautions measurement and composition. Especially senior frames, for signs show to be very obvious. In short, in the direction of the customer feel attractive display, this is the point where the display direction. In addition, you should try to show people the wide face, use lining to highlight the "amount of sense," commodities; beautiful face or in color to show people, to give customers a stylish and elegant impression. If aimlessly stacking goods, despite large display, can not give the product a rich impression. Morphological techniques glasses display can show different forms of different styles, generally have the following four: ① contrast: brightly colored merchandise put a darker side of commodities, so as to form a clear contrast. Thus, two items must be due to set off each other, and appear more attractive. Moreover, there is a strong contrast display shocking, not only gives a sense of stability, but also to enhance the customer's impression. ② symmetry: symmetric display no power, there is a sense of security. Therefore, the number of goods in a long time, can be used in this way. ③ rhythm: large, small, big way, the goods do spaced, will produce a rhythmic movement, this will attract the attention of customers. ④ reconcile: the size of the match, and sometimes there will be a sense of harmony, which applies when using a small number of commodities. Hinted skills now, chain of optical shops subjective decisions ability of consumers more and more customers, some customers even annoying salesperson beside chatter. Therefore, product display, note suggesting techniques for applying these customers will get help. Implied general, the chain of optical shops can be divided into three content: product performance, service standards as well as products and services, the environment. Customers in the chain of optical shops to buy and consulting, will consciously or unconsciously measure each hint they encounter. Some of them would imply regarded as positive, put some viewed as negative, while the rest are attributed to neutral implied. For example, in the showroom car salesman at noon to eat fast food, if redolent with the smell, it will have a negative impact; while the new car smell is regarded as a positive experience implied. Customers will imply a positive experience for your product or service special favor. Once the negative cues appear, it will lead the customer to refuse your product or service. Bring dull neutral implies the customer experience, neither reject customers thousands of miles away, it will not provoke repeat business. In view of this display hints tips, chain of optical shops should grasp a general principle: that eliminate negative hint hint neutral improvements to increase its positive impact. For example, highlight the brand's chain of optical shops to buy the brand in the best area, highlighting the price advantage of low-priced products on the shop put the advantageous position.